Tactical Partnership Between Kambi and Churchill Downs

Kambi has entered into a strategic multi-year collaboration with Churchill Downs Incorporated (CDI) subsidiary BetAmerica sports betting brand. This tie-up will put Kambi Group in the enviable position of collaborating with the sportsbook services provider in the USA and provide access to BetAmerica’s sportsbooks in New Jersey, Indiana, Mississippi, and Pennsylvania.   

Kambi provides top-of-the-line sports betting services to licensed Business to Consumer operators. By leveraging Kambi’s years of experience in sports betting for fresh as well as the present players, BetAmerica would get access to and capitalize on this market. It will also integrate its online gaming platform that is driven by high-powered GAN’s US cutting-edge enterprise software with Kambi’s sports betting ecosystem.

Kambi has established superiority in sportsbook specifications and has a fully secured technologically advanced platform that provides the edge in the cut-throat sports betting environment in the USA. BetAmerica will greatly benefit from its association with Kambi Group, given that there is a great deal of sync in the objectives of the two. Today’s

Initially, the Kambi Group expects the partnership to increase its 2020 revenue marginally. However, over time as the rewards of the collaboration start flowing in, Kambi expects the revenues to increase substantially over the contract period. The Kambi Group looks forward to its access to the US sports betting market. In a tweet, it says that it is excited to announce the partnership with Churchill Downs and its BetAmerica and has hash-tagged it #partnerwithconfidence.

CEO of the Kambi Group Kristian Nylen has commented, “It’s a pleasure for Kambi to be partnering with CDI and its BetAmerica brand.” He also said that the experience of Kambi Group and the leadership capabilities of BetAmerica combined would lead to massive growth in business and make the joint entity a leader in the US betting and the iGaming market of the US.  

The CEO of CDI, Bill Carstanjen, echoed the same sentiment. He says that the partnership with Kambi will make BetAmerica’s sportsbook and iGaming products more efficient as more States look to legitimize and put laws in place that will allow sports betting and iGaming in the future.

Kambi has a long and checkered history. It is listed on First North at NASDAQ, Stockholm and operates on an in-house developed software platform with a front-end UI that incorporates customer intelligence and management and compilation of odds. Kambi’s customers are drawn from all over the globe and the Group operates from Malta (headquarters), Sweden, Romania, Australia, and the US.

Churchill Downs Incorporated is a leading online betting service provider in the USA, owning and operating horse racing wagering platforms in America.